NOLA | Built To Host




When you arrive in New Orleans, the city welcomes you with each of its iconic elements, its architecture, music, and food.
In 2021 after a long lockdown, we wanted to break the monotony of the B2B meeting planner category
and get brokers to put NOLA at the top of their consideration list for meetings and events.

So we created a series of print ads under the Built To Host concept:
a campaign that literally builds that message, on iconic New Orleans elements.



MUSIC



Music

Here local legends give our city its sound every night of the week. The voices and instruments of brass and soul, jazz and funk, are waht make New Orleans built to host. They fill our venues, street corners, and festival stages, all while preserving our rich cultural history and welcoming you with a soundtrack you’ll never forget.


PLACES






Places

These are not the meeting spaces you’re used to. From historic rooms and courtyards, to breathtaking architecture with a view. New Orleans spaces are built to host. We treat thousands of attendees with the same attention and hospitality given to a single, lifelong friend. We have access to the best locations to inspire meaningful interactions that continue long after you’ve left town. And we can do all of it within walking distance of world-class hotels.

FOOD



Food

Around here, we’re known for our food. World-renowned restaurants and history-making bars are what make New Orleans built to host. But from crawfish to beignets, and po-boys to pompano en papillote, we’re also challenging traditional Cajun and Creole flavors to make way for a new century of New Orleans cuisine. And that’s all before someone invites you into their home.


production process

I sketched dozens of different angles, instruments, and compositions before landing on the simplest, most compelling visual execution.






COVID, budget, and timing made it impossible to shoot these elements practically. So, with plenty of stock images and the help of our talented friends at There Is Studio, a UK-based CGI and retouching agency, we composited and altered the iconic elements of New Orleans.





 T H A N K S   F O R   W A T C H I N G