Chi-Chi’s | Let The Fiesta Begin!
Chi-Chi's has been celebrating the meaning of fiesta since 1975 like no other, with delicious salsa and tortilla chips...
But Fiesta has a nebulous definition. It could be a big celebration, a get-together, drinks, a dinner in the backyard… it’s anything.
If we were to put any parameters around it, fiesta is best described as a feeling.
Thus we want our creative to be less about narrative and more about FEELING…
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We portrayed two iconic expressions of fiesta in the most natural, intimate, captivating, and fun way,
playing on the cathartic feeling you get when you're carefree and enjoying the moment.
T H A N K S F O R W A T C H I N G