Ritz | Creative X
Everyone knows RITZ, almost everyone loves it, and most people buy it, but very few people see it as a snack that fits their lifestyle or as a modern brand.
To help RITZ drive relevance to general market consumers, and earn the status of being a "cool brand",
we created four different social brand activations where we have fun with the cracker.
Taco Shaped Crackets
Now, when you put a Mexican copywriter and art director
to work with a circular cracker, this result is almost
inevitable.
Knowing the great love that America has for the heritage
of Mexicans in their culinary art,we created and gave
away a special edition of RITZ Taco Crackers, for you to
use however you want. De nada.
Now, when you put a Mexican copywriter and art director
to work with a circular cracker, this result is almost
inevitable.
Knowing the great love that America has for the heritage
of Mexicans in their culinary art,we created and gave
away a special edition of RITZ Taco Crackers, for you to
use however you want. De nada.
Holiday Party Platter
For your holidays, we created a cheese board better than a wooden or marble one
- because wood and marble cannot be eaten.
Serve your cheese to your guests, and finish the whole thing. Literally.
Ritzza!
We dreamed up a cracker-crust-pizza and have
hundreds of fans calling a fake delivery # to place
an order, where they're met with a pre-recorded
"April Fools!" voice message.
We dreamed up a cracker-crust-pizza and have
hundreds of fans calling a fake delivery # to place
an order, where they're met with a pre-recorded
"April Fools!" voice message.
T H A N K S F O R W A T C H I N G