MINI | The Inner Drive



Highlighting the power of small things, we created a film honoring the early beginnings of MINI by telling the story of Sir Alec Issigonis, creator of the first MINI.
Through the magic of illustration and light, his story comes to life within the pages of a book.
















Making Of

“The Inner Drive” was created and shot in Milan Italy, with renowned Italian director Virgilio Villoresi and illustrator artist Virginia Mori. A true tribute to craft, the filmmakers captured every shot practically with no post production effects.



































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