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Facebook | Where Will It Take You?

Facebook wanted a glow-up for 2024 with their “Where Will It Take You?” platform.
So we showed Gen Z that Facebook isn’t just their mom’s app — it’s actually full of real people who can help you figure life out.

We answered by following Max — a curious college kid using Facebook to tackle everyday challenges with a little help from real people.

To support the campaign, we created a full suite of digital content — social media assets, posts, and a vibrant visual library
— to reinforce the brand’s refreshed identity and extend its reach across platforms.

To reach audiences in an unexpected way, we created Spotify radio ads disguised as micro-podcasts. The Flash Finds Podcast, a podcast that redefines “short-form.”
Each 30-second episode features host Emma Rogue in conversation with Facebook Group members and creators, exploring how the platform helps people connect around shared passions.

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